New! BOOYAH Flash Point Jerkbait

Experience next-level results using forward-facing sonar with the revolutionary BOOYAH® Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Point lure makes sight fishing on electronics easy and highly accurate with the signature head blade generating an exceptional live-sonar return. The blade also produces subtle flash and visibility to give bass an aiming point on the strike for reliable hooksets. The narrow profile with broad, rounded back and belly realistically imitates a herring or shad, while the highly responsive action offers an easy target to all kinds of gamefish. Etched scales and fins, matched with intricate painting, add another layer of convincing realism to this jerkbait's lifelike appearance. This BOOYAH jerkbait dives 4' to 6' when cast and suspends at a 40° nose-down angle when paused to imitate a dying baitfish. Give your rod tip a quick snap to impart quick, highly erratic movement. You can rely on this forward-facing-sonar lure to stay at the same water-column level whether darting or resting. The Flash Point jerkbait from BOOYAH features a weight-transfer system consisting of dense tungsten beads to bring long-distance targets well within your casting range.

• Revolutionary forward-facing-sonar jerkbait
• Generates an exceptional live-sonar return
• Etched scales and fins with intricate painting
• Dives 4' to 6' and remains at the same water level
• Suspends at a 40° nose-down angle
• Quick, highly erratic movement
• Weight-transfer system for castability